25% Of SMEs Think Accountants Are The Key To Invoice Finance Growth

Categories
- 1 – Invoice Finance (112)
- 2 – Factoring (146)
- 3 – Invoice Discounting (48)
- News (128)
- Research (86)
Archives
IMPORTANT NOTICE DISCLAIMER:

This website provides general information and guidance only. The information and guidance may not always apply and should not be relied upon in place of specific advice for your business and its circumstances. Please also see our Legal Information and Privacy Policy.

Posted by Glenn on July 11th, 2011 in 1 - Invoice Finance, 2 - Factoring, 3 - Invoice Discounting, Research

I have been continuing to dissect the results of our survey question to SMEs when we asked what they thought the invoice finance industry should do to better promote itself as a cash flow solution.

The top answer (27% of respondents) as previously reported was that “Banks advertising” the products was the most popular methodology however a very close second answer was “Promotion by Accountants” which was stated by 25% of respondents.

Both Banks and Accountants are important sources of business to the invoice finance industry and clients often rely on them for advice. I guess it is up to the factoring companies to seek that kind of promotion via those firms.